Ste Maure de Touraine is an AOC (Appellation d'origine contrôlée) which roughly follows the boundaries of the old Province of Touraine. It has to be made by traditional methods - this just about means that all the cheese is made by hand from fresh ingredients, either on farms or in dairy co-operatives. There is an industrial version made in the same area, but this is called Ste Maure (without the Touraine bit). Our nearest farm is about 5 km from us on the road from Preuilly and Charnizay, and they won a Golden Goat for farm produced Sainte Maure in 2005.
The cheese is made in the shape of a log about 17cm (7") long and has a rye straw running through it to help
There is a website with more information here.