As anyone who reads the blog will know, Chateau Gaudrelle is our favourite winery. We take clients there a lot, and last week they held a networking event to which hotels and tour operators who work with them were invited.
They presented the latest wines and their new labels. The old labels were classic, but confusing for the customers because although the corporate imagery was strong it was difficult to distinguish between the different wines in their range just by looking at the bottle. With the old labels the one on the front was identical, and it was only when you turned the bottle around and read the back label that you could tell what it was. So now each of the wines has its own colour for the label and they are named after the parcels the grapes come from, instead of for the style of wine.
|The medaille Saint Martin is a limited edition pin in silver or gold produced by a local jeweller. Proceeds from the sale of the brooch go to various heritage projects (at the moment the restoration of the Basilica Saint Martin in Tours).|
The other news they had to impart is that they have decided to apply for organic certification. They've effectively been in conversion for the past eight years, and everyone is committed to a sustainable way of farming the estate. The decision to actually get the certification has come about because they are finding that the first question customers ask these days is 'are the wines organic?'
French Presidential Campaign: I posted my assessment of the campaign and candidates so far on Facebook. You can read it here if you are interested (you will need to log in to FB).