It has gone up a lot since then...
Has it? This was 2013. I guess I'm not surprised.
If the sign were not in English, that photo could be taken in France.t
The wider view would immediately tell you it wasn't France :-)
Rib roast.. now about $32 per kilo.
Now that you mention it, that price for rib roast is curious isn't it? I can't imagine rib ever being that cheap, and a fourfold increase in 4 years seems unlikely.