Christo, Eat Yer Heart Out

For those of you unimpressed by Christo's work, here is a French project you may get on with better. 

If you travel around the rural back blocks of France like we tend to, you will occasionally notice candy pink plastic covered hay bales sitting in fields. And you might wonder what it is all about.

It turns out it is all about supporting breast cancer awareness and research.

Roughly 50% of people working in agriculture are women, so it is perhaps not so surprising that the sector may wish to support breast cancer research.

For each roll of pink plastic bought, the farmer pledges to pay €2 to the Ligue Contre Cancer du Sein (the League Against Breast Cancer). Every year farmers raise about €15  000 in this way. After the hay is used the plastic is recovered and recycled. My researches on the internet have revealed at least four manufacturers of the plastic wrap who are involved in the project. Genius I reckon!