Friday 9 April 2021

The Hanging Signs of Loches

Sign over a bakery, Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Sign over a bakery.

Since 2010, the Loches Heritage and Culture endowment fund, in association with the City of Loches, has offered financial incentives for the installation of medieval-type signs by shops in the old centre of town.

Sign on a cafe in Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Sign on a restaurant.


In keeping with the look and feel of old Loches, these signs indicate the different shops and engage the curiosity of visitors. Created, shaped, painted and hammered by specialized craftsmen, these signs ornament the central streets and have become an additional attraction for tourists.

 

Sign on a hairdressers in Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Sign on a hairdresser.

Sign on a newsagent in Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Sign on a newsagent.

Sign on a charcuterie-traiteur (delicatessen-caterer) in Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Sign on a charcuterie-traiteur (delicatessen-caterer).

Sign on a charcuterie (delicatessen specialising in pork products) in Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
and another charcuterie (delicatessen specialising in pork products).

Sign on a bar that serves food in Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Sign on a bar that serves food.

Bakery hanging sign, Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Baker.

Optometrist hanging sign, Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Optometrist.

Real estate agent hanging sign, Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Real estate agent.

Restaurant hanging sign, Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
The newest of these signs, for a restaurant.

Wine boutique hanging sign, Loches, Indre et Loire, France. Photo by Loire Valley Time Travel.
Wine boutique.


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6 comments:

Colin and Elizabeth said...

They add a nice touch, Richelieu has some too. Perhaps its a tourist town trait?

Carolyn said...

All of those are clever. I think we get more out of them through your photos than we would coming across them in the town. It's much easier to see the details. Thanks once again for giving us another link to remind us of what we're missing about France.

chm said...

I like them all. My favorites are the hair dresser and Stéphane Berruyer. The big problem with the last one is that flaveurs is not a French word but the Frenchisised spelling of flavor.
A Berruyer is a native from Berri.

chm said...

I'm trying to think what is the connection between arborescense and a restaurant.

potty said...

What an excellant use of grant aid for the town.

Sally said...

Beautiful signage...!

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