The chateaux of the Loire Valley are finding it is hard to make enough money to stay on top maintaining the buildings and remain relevant. Increasingly they are relying on Christmas visitor numbers and activities to get them through the year financially. And they have to spend increasingly to create the sort of spectacular displays that the public are drawn to. Chambord has spent 200 000 euros this year and hopes to bring in a million euros, which will go towards saving the Francois I wing from collapse. It is currently closed to the public for safety reasons.
Chateaux like Chambord and Chenonceau are constructed on wooden piles driven into a swamp and a riverbed respectively. Climate change is contributing to structural problems caused by subsidence and cracking which will require a serious injection of funds.
This problem and how you manage it is part of what I talk about to clients. Opening to the public is a double edged sword. On the one hand you make some revenue from the sale of entry tickets, but not enough to cover the increased costs of having thousands of visitors tromp through a fragile centuries old building which was not designed to take that many people every day.
What you are actually doing by opening to the public is creating a brand, and you hope to break even by engaging in a variety of auxiliary revenue streams - gift shop, restaurant, pay parking, entertainment shows, concerts and events, filming, guided tours including behind the scenes, workshops to pass on traditional skills, boat or carriage rides or hire, and so on.
The public have a right to visit these places. It is their heritage too, so you cannot put it out of their price range. You also cannot flog the very heritage fabric you are sharing into oblivion or even shabby disrepair. It is a very challenging tightrope to have to teeter across.
In a multicultural and or class tiered society another emerging problem is that this is not everyone's heritage, and so large parts of the population don't care about these places, or are positively antagonistic.
Photos show the Christmas decorations at the Chateau of Chenonceau this year.
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