Our ComCom (Communauté de communes Loches Sud Touraine) has joined a network to allow small local producers to distribute within our local area more efficiently. The platform, which originated in Lyon, is called la Charrette ('the cart'). It connects and matches producers, distributors and social canteens (schools, aged care facilities, etc).
Tony at the market in Preuilly with organic apples.
In the Sud Touraine 80% of consumers do most of their food shopping at the supermarket. The supermarkets do sell local produce, 'playing the game'. However, most supermarket shoppers may like the idea of 'local' but are motivated by other concerns when spending.
There are exceptions within the supermarket franchises, with several managers of local supermarkets convinced of the value of stocking local produce. They've done deals with nearby breweries, dairy co-operatives, orchards and graziers. They acknowlege it takes more time, and the products have to be carefully positioned, but they find it rewarding both personally and financially.
Sandy at the market in Preuilly with organic apples.
Buying 'local' is an act of political and social responsibility. Thus the local authority is keen to encourage and facilitate it.
I buy my organic apples from local orchardists Tony and Sandy, who own Fruit Ô Kalm, just outside of town. They deliver a small part of their production to the primary school canteen in Yzeures sur Creuse. Tony says that when he delivers €50 worth of apples to the school, it's not really financially rewarding, but it's about contributing to the education of the kids, and acting on his and Sandy's personal values. Tony and Sandy's fruit can now also be found at Saveurs Lochoises, thanks to the ComCom's new network. He's happy, but if he could sell enough in Loches he would not bother to go all the way to Tours to sell his produce. Distributing his own produce several times a week is really time consuming, and can be expensive. The new network can help with that, bringing producers together so they can share deliveries. At the moment there are 80 members of the network.
Bus stop advertisement for Centre-Val de Loire produce.
Tony and Sandy are already used to working with similar networks and use the regional network Bio Centre-Val de Loire to get their produce to Paris. It costs them €150 per pallet, but it's worth it when that is transporting €2000 worth of produce.
The schools and other social canteens (Fr. restauration collective) are important drivers of the project, as since the beginning of last year they have to be working with good quality ingredients that are at least 50% from sustainable sources, and 20% organic.
Information from the ComCom newsletter No 12 été 2025.