For those of you unimpressed by Christo's work, here is a French project you may get on with better.
If you travel around the rural back blocks of France like we tend to, you will occasionally notice candy pink plastic covered hay bales sitting in fields. And you might wonder what it is all about.
It turns out it is all about supporting breast cancer awareness and research.
Roughly 50% of people working in agriculture are women, so it is perhaps not so surprising that the sector may wish to support breast cancer research.
For each roll of pink plastic bought, the farmer
pledges to pay €2 to the Ligue Contre Cancer du Sein (the League Against
Breast Cancer). Every year farmers raise about €15 000 in this way. After
the hay is used the plastic is recovered and recycled. My researches on
the internet have revealed at least four manufacturers of the plastic
wrap who are involved in the project. Genius I reckon!
4 comments:
A pretty pink way to raise some money for such a good cause.
At least this wrapping is useful...
Yes I agree useful wrapping and perhaps increasing awareness.
Its quite adorable!
bonnie in provence
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